Do you feel 10 feet tall in practice…
...but shrink the moment the music starts?
As if a different version of you shows up:
tighter, more careful, less free?
That’s not a lack of skill—it’s an energy block.
It’s who shows up under pressure.
We can train this...
It doesn't magically show up in competition.
You build it every day—just like your skating skills.
So what exactly needs to be trained and how?
Not more jumps. Not more run-throughs. Not more time on the ice.Â
You don’t need more.
You already skate every day. Train off-ice. Do breathing, visualization, self-talk and pre-performance routines. The entire sport psychologist's toolkit.
The only thing you haven't trained is
WHOÂ shows up when you compete.
And we can train this --
Inside what you’re already doing!
From the Olympic Ice to the Core of Who You Are
As an Olympic-level figure skating coach, I knew exactly how to build the "hardware" of a champion — the jumps, the edges, and the technical mastery required to stand on a podium.
But when I watched Sasha Cohen lose her gold medal in Torino in 2006 — an athlete I trained alongside John Nicks — I witnessed something that changed everything. We had a gap. And it wasn't just Sasha.
I started seeing world-class athletes — at the peak of their physical prowess — suddenly "shrink" under pressure, or the moment something goes a little off script. Some contracted from the very beginning. Others started strong — even dominant — and then lost themselves mid-performance.
March 26, 2009. Staples Center. Worlds.
Evan Lysacek won the gold. Brian Joubert — technically superior, the favorite — lost it. He had been leading. Then fell on a double Axel. The easiest jump in his program.
I was in that arena. Watching live. I had every framework, tool, and theory. I was even getting my Master's in Sport Psychology. "What just happened? Why?" I didn't have the answer.
The search for the answer took over 15 years.
The culprit wasn't a lack of skill or mental preparation. It was a lack of Worthiness.
Technique is just a shell if the self behind it hasn't been trained to stay whole under pressure. That's what I've been solving ever since.
I created i'MAGiNT LiFE to change that.
THE MISSING LAYER IN TRAINING
You use tools to train everything you can see.
Spinners for rotation and balance.
Resistance bands for strength.
Apps to track jump height and rotation.
Recovery tools, skate guards, and nutrition supplements.
But what do you use to train WHO shows up when you compete?
What's the last thing a skater does before stepping onto the ice?
They take a sip of water.
What if that sip became the anchor? The daily practice of WHO you are — charged into the water you're already drinking?
At the rink. At school. At home. In the car. On the plane. Everywhere you go...
That's what i'MAGiNT LiFE is — a simple daily identity practice that trains the Self that competes. Not mental coaching. Not therapy. Not motivation. A functional daily practice that trains WHO competes — consistently.
The i'MAGiNT LiFE Sport Kit brings that practice to every athlete.
It doesn't replace training or coaching. It completes it.
This is for you if:
- You're a skater who knows something shifts when the pressure is highest.Â
- You're a coach who has watched talented athletes shrink — and couldn't explain why.Â
- You're a parent who wants more than medals for your child.Â
- You're a club or rink ready to add the missing layer.Â
Testimonial
My daughter is a competitive figure skater who had been successfully landing her double axel for two years. Then, last winter, everything changed. She began struggling with the jump, and no matter how hard she tried, she couldn't overcome her fear. Instead, she developed bad habits—poor tracing, circling, popping her jumps, and breaking down in tears. She even sustained minor injuries. As time went on, things worsened.
She lost her confidence, became afraid to skate, and lacked the courage to get back on the ice. She seemed exhausted, slept more, and fell into depression, feeling like she was failing. Her coach told us she needed a mental coach—and urgently recommended SoFeya, believing she was exactly what my daughter needed.
Working with SoFeya and the i'MAGiNT LiFE system was the best decision we could have made. Over the next several months, SoFeya dedicated herself to helping my daughter build her mental resilience, tracking her progress daily, and offering unwavering support.
But she didn’t just help my daughter—she helped me as a parent.
I learned how my own approach was unintentionally holding her back and discovered a better, long-term way to support her growth.
Today, my daughter is stronger than ever—mentally and emotionally. She no longer cries on the ice; she keeps pushing through even when training is tough. She’s regaining her double axel and progressing with her triple jumps.
More importantly, with the tools SoFeya has given her, I know she will continue to grow—not just as a skater, but as a person.
i'MAGiNT LiFE is more than a mental coaching system—it’s a lifelong foundation for success.
I wholeheartedly recommend it to anyone looking to become their best self.
-Ying W.
Are you skating not to fail — instead of skating to be seen?
Bring i'MAGiNT LiFE to your athlete, your team, or your club.
Let's talk about what's possible. Don't wait until competition season.
Start the ConversationTHE LATEST FROM MYÂ BLOG
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